Digital Marketing
So, what is it that we do? We could sum it up as “digital marketing” but that doesn’t quite do it justice. So let’s start with our approach: At Specter, we take a sensible data-driven and software-driven approach to your digital marketing. We break down the intent behind each search query to figure out what your customers are really looking for. Then, we analyze your competitors’ strategies to figure out how to catch up to them, and we work with you every step of the way to craft the perfect digital marketing strategy to get you there.
Let’s dive a little deeper into what this means and how our approach sets us apart from every other Joe Shmo that seems to have their own digital marketing agency these days.
Our Proprietary Processes
Ok, this kind of sounds like we’re witches with cauldrons and secret recipes. I assure you we’re not. But what we are, is experts. We’ve been developing our processes for over a decade, tweaking them based on feedback loops, and fine-tuning them to perfection. It would be cool if we could fly on broomsticks, though.
Software Driven
So what are these magical processes that we’ve been fine-tuning all these years? How can they help you rise to the top? One is that we are software-driven, which means we have custom software and apps to take in data and crunch it to figure out the best next steps. A lot of marketing agencies still rely on their good old-fashioned instincts to get you where you want to be, and that just isn’t us. We wanna know data, numbers, the dirty deets! That’s what drives us, and that’s what will drive you to the top of search results, and your industry. A lot of larger, older agencies have this old-school approach: they’ll put together a year-long marketing plan and budget, with traditional media buys, and some sleek marketing campaign ideas. In reality, it’s never as new and innovative as it seems, and more importantly, is based solely upon their own instincts. As a result, they often miss a lot of the fundamentals. And hey, there’s nothing wrong with being old-school. Who doesn’t love Sinatra, a Corvette Stingray, and their grandparents? But when it comes to digital marketing, it’s important to keep up with the times because a lot has changed.
This is where our approach really shines. We go by the data. Our software analyzes top competitors, and gives a quick step-by-step for the next 30 to90 days. We focus on the basics — getting you the highest rankings and improving your overall digital footprint. What does it take to get you from where you are today to exactly where you need to be? And how do we get you the most bang for your buck? This is what we’re all about.
Getting you to the top
Ultimately, our goal is to get you to #1 on Google search results, and to make sure you have a solid online footprint. Does that sound good to you? Good, because that’s what we do. Now, it’s just a matter of figuring out the best way to get you there. This is where our proprietary software comes in.. It can take time to get to where we want to be; even Google can take months just to register changes. But it’s a vital part of the process, and an important step on the way to the top. More importantly, at Specter, our goal is to trim the fat, and only focus on what works.. Most of our heavy lifting is done by our software, so you don’t have to get into the mathematical mud. (Unless you’re into that, in which case we won’t stop you.) But it’s not necessary. Our marketing plans usually fit on 2-3 pages. We keep it simple, and we stick to what works.
Web Design
A website is the cornerstone of any digital marketing campaign. That’s your home base, your storefront on the web. We make you a showstopping website that’s optimized for all devices. And we make it quickly. Our approach to web design is simple and designed to take a visitor from curious to committed.
SEO
Do you like sifting through boring PowerPoints and confusing reports? No? Good, because we don’t like making them. We’d rather focus on what works. We are data driven, with a simple goal: getting you on the first page of Google. That’s it!
Social Media
Let’s get you where the eyes are: social media. It’s not just “the kids these days,” either. Over 80% of Americans are on social media. From organic growth to paid advertising, Specter can help you expand your reach and engage with customers while they scroll through their feeds. Our goal is to get you in front of more eyes, and more importantly, the right ones. Let’s get you into the social media game in the most effective way. Or, if you’re already there, let’s get you to the next level.
Online Advertising
You built this great business, so don’t sell yourself short with mediocre ads! We’ll help make ads that are as unique as your business, and stand out to potential customers in the ever-growing sea of online advertising. We do it all – from the ad copy to media to audience – we’ll get your ads ranking well and performing at their best.
Content Marketing
Content marketing is nothing new. John Deere successfully orchestrated an extremely influential content marketing campaign through magazines years before the internet was a thing. Technology has given it a new vehicle, but it’s stuck around this long because it works. The story of your brand is sold through content, and so is your unique selling proposition. Specter can help you develop a consistent content marketing campaign that drives results.
Process Management
The real secret ingredient for success at Specter is our state-of-the-art process management system. This is a system that has been used for clients from small businesses to Fortune 100 global brands. The system is simple but effective and revolutionizes how projects are completed. We can’t do it justice here, but here are the basic steps:
1
Quick Questionnaire
All of our projects start with a brief questionnaire. Not an interrogation, don’t worry. Just a few basic details about your business to get us going.
2
Research & Strategy
We take your questionnaire results and come back to you with a full strategy and proposal for your project.
3
Execution & Results
Now for the fun part. Once the plan is set, we put it into action. You get to sit back and watch your business grow online.
A Digital Marketing Agency
That is what we are! Specter is a full-service digital marketing agency. We perform a variety of services for clients in service and tech-based industries, including consultants, e-learning companies, e-commerce companies, insurance, and finance.
Where many digital marketing agencies make things complicated and confusing, we go the other way. At Specter, we use a software and data-driven approach to get better results with your SEO, pay-per-click, and other ads. We offer expert web design, copywriting and custom development services to bring you the best technology and keep you ahead of the curve. Most importantly, we keep things simple, go the extra mile, and guide you through the whole process.
More Eyeballs means More Customers
You know your business is the best, and your product would knock anyone’s socks off. Who doesn’t know that? Anyone who hasn’t heard of you or seen your ads. That’s where we come in. \Where a lot of campaigns get lost in the weeds chasing shiny objects, we keep our eyes on the prize. And that prize is getting you to the top of Google where you belong. And getting more eyeballs looking at your business. You’ve built a business you can be proud of, now let’s make sure people see it!
Specter is your partner in all of this. Not only are we experts in what we do, we become experts in what you do, so we can get you where you need to be. We read books on your industry, talk to your customers, and get to know what you’re really about. We could write a book on your company. But we won’t. What we will do is design the ultimate digital marketing plan, and put it into action. We are right there with you every step of the way, turning web traffic into real leads.
Testimonials
A true renaissance man in the area of web marketing and SEO.
5.0.
Indispensable is one of the many words that come to mind when I describe the services Specter brings to me. I've been with them for three years and I can say without hesitation that they have made such a huge difference for me and my script consulting business. Knowledgeable, easy to talk to, responsible, supportive, diligent, extremely trustworthy. A true renaissance man in the area of web marketing and SEO
Wayne Mclean
Wayne's Movie World
