Product Planning: where meticulous planning meets seamless execution.

At Specter, we adhere to the philosophy of "measuring twice to cut once," ensuring that every project begins with a comprehensive scope analysis.  With a dedicated Project Captain at the helm, we delve deep into the context of your project, equipping ourselves with the necessary insights and tools to provide informed recommendations tailored to your goals. 

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Whether it's a small-scale endeavor or a large-scale initiative, our approach guarantees an organized, documented plan to keep your project on course and deliver results that exceed expectations.

Product Planning

Comprehensive product scope

At Specter, our Product Planning service begins with a thorough examination of your project’s objectives and requirements. Our Project Captains leave no stone unturned, ensuring a comprehensive understanding of your product’s scope, from its core functionalities to its potential market impact. By delving deep into the nuances of your vision, we lay the groundwork for a successful and impactful product launch.

Research & Development

Our team at Specter is dedicated to pioneering innovation through robust research and development practices. Leveraging cutting-edge tools and methodologies, we explore market trends, user preferences, and technological advancements to inform every decision. With a keen focus on driving sustainable growth, we meticulously analyze data to uncover insights that shape the trajectory of your product’s development journey.

Roadmap & Automation

Specter’s Product Planning service equips you with a clear roadmap tailored to your product’s unique journey. Through strategic planning and automation solutions, we streamline processes, optimize workflows, and enhance efficiency at every turn. Our dynamic approach ensures agile adaptation to evolving market dynamics, empowering you to stay ahead of the competition and realize your product’s full potential.


At Specter, we transform ideas into tangible realities through our meticulous design prototyping process. With a keen eye for detail and a commitment to user-centric design principles, we craft prototypes that not only showcase your product’s functionality but also resonate with your target audience. By iterating and refining prototypes based on user feedback, we ensure a seamless transition from concept to market-ready product, setting the stage for success.

Athos increased organic traffic by 136% with 94% lower ad spend.

Got the results I was looking for that no one else could provide. Within a matter of weeks we were up and running-and no bugs!!

Scott Turner - CPA
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Specter's Secret Sauce

Look far and wide, we bet you’ll never find another agency that can successfully manage everything from Digital Marketing to IT Consulting to Software Development and still have a sense of humor! Tech doesn’t have to be scary, which is why our Project Captain framework focuses on bringing a human approach to technology consulting.

When we say we do it all, we really mean it! Our team consists of engineers with decades of experience and marketers who have helped build unicorn startups. We’ve gathered the best of the best and given them all the resources they need to make your tech do more.

Your business needs tech to thrive. So why do other agencies make it so hard to understand? With Specter you’ll never have to sit through another call full of text-heavy slide decks and technical jargon. Our Project Captains are expert translators, thriving in the space between technology and everyday business leaders like you.

Not to be cheesy but if we’re being honest, our secret sauce is people. People run on technology, so the best tech is people-focused and user-friendly. Stop wasting time with machines disguised as consultants and start working with the only team that really can do it all.

The Project Captain Framework™️

Most project managers are order takers and pencil pushers simply moving responsibility from one person to the next. Specter’s Project Captains take on your projects as their own. They do the leg work to learn the context behind your project, and the tools necessary to complete it so they can make educated suggestions on how to achieve your goals. Because our Project Captains base their success on the metrics you care about – time and budget – you can be sure that your project will be wrapped with minimal involvement from you – leaving you with more time to focus on what matters.

We've improved functionality for dozens of companies across multiple industries. Let us do the same for you.

Just answer a few quick questions and let our team of pros do the rest.