Oh Shirt Yeah, Tablet Based T-Shirt Store
The first and only company of its kind, Oh Shirt Yeah offers users an interactive retail experience where they can both design and purchase customized apparel and accessories in-store…in an hour or less.
New-age programming paired with cool kiosks allow customers to be in total control throughout the design process—making the experience that much more incredible.
SERVICES PROVIDED
Custom Software
INDUSTRY
Custom Software
The Need
First and foremost, Oh Shirt Yeah needed a custom software that could handle the scaling and HD demands that come with the storing and prompt processing that came with serving and printing thousands of HD images on a daily basis.
- Fully touch based and automated designer where customers can create their own shirt
- Shirt is printed on site and given to the customer
- The printer was an app based system developed with custom hardware and an internal IT infrastructure to run completely in store
- PCI Compliant Credit Card processing to pay right on the device
Secondly, Oh Shirt Yeah needed a content management system that was both easily accessible and modifiable by the OSY staff—a simple, but intricate request.
Finally, the team needed a custom web design that articulated the awesome-ness of not only their products, but the entire OSY experience.
The Challenge
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The Solution
Once we laid it all out, we were able to itemize Oh Shirt Yeah’s needs into four specific areas:
- Custom Web Design
- WordPress CMS Integration
- Microsoft SQL Database Development
- Software Development
As you can see, we had our work cut out for us. But that didn’t prevent us from the excitement that came with the opportunity to help bring this innovative new concept to market. Determined to deliver an entire experience, we honed in on the most important parts of the solution we wanted to offer Oh Shirt Yeah:
A system that could deliver on-demand customization
A solution that that was kiosk-centered, yet delivered on all the expectations its users
And a bunch of other good stuff like reliability, speed, etc
The
Solution
Once we laid it all out, we were able to itemize Oh Shirt Yeah’s needs into four specific areas:
- Custom Web Design
- WordPress CMS Integration
- Microsoft SQL Database Development
- Software Development
As you can see, we had our work cut out for us. But that didn’t prevent us from the excitement that came with the opportunity to help bring this innovative new concept to market. Determined to deliver an entire experience, we honed in on the most important parts of the solution we wanted to offer Oh Shirt Yeah:
- A system that could deliver on-demand customization
- A solution that that was kiosk-centered, yet delivered on all the expectations its users
And a bunch of other good stuff like reliability, speed, etc
The Work
First thing first, Ballistic was tasked with constructing the application necessary to handle the workload of OSY. Our tools of choice were:
- NET
- C#
- And a whole lot of JavaScript
The primary goal was to provide an interactive experience for customers, and to enable strict guidelines for the designs to go straight to print without a ton of interaction with employees.
Because payment processing was to take place on the same tablets customers used to design their products, this meant that all data had to go through a PCI audit and remain PCI compliant at all times. This was non-negotiable.
With a new project—especially one as innovative as this one—it’s easy for ideas to outpace the budget. So we had to remind ourselves to remain levelheaded and focused on the goals set early on in the project. Even in taking extra care to do so, we ran into a few different obstacles.
The initial challenge came in using and serving so many HD and high-quality images and customized ideas that would make up version 1.0 of the software. As mentioned earlier, OSY needed a software that could handle the scaling and HD demands that came with not only storing, but promptly processing, serving and printing thousands of HD images.
We solved this issue through continuous testing, creating strict guidelines for the image uploading process, and the use of some awesome Azure resources. It was after the implementation of these things that we scheduled an invite-only testing session.
