From chain emails from relatives to “The Renegade” TikTok videos, the internet is constantly changing and evolving. But one thing that hasn’t changed is that online advertising continues to be one of the most cost-effective ways to generate leads for your business. Whether we like it or not, the internet is where the most eyes are, most of the time. And at Specter, our whole business model is about getting your ads in front of more of them. With Google Certified advertising experts on staff, you can trust that your online ads will stand out amongst the competition, work within your budget, and reach the right audience. It’s just how we do things.

Paid Advertising Done For You- And Done Right

Paid advertising, or paid media, is any form of online marketing where you are paying for traffic. Unlike organic search or organic social media, your company pays companies like Google or Facebook to have your ads shown above your competitors. It’s the fastest way to get your business to the top of search results. You spend a little money up top, but if your ads are good, (and they will be if you work with us), it can really pay off by getting them in front of the right eyeballs. If you want to give your ad a boost to the top of Google while working on your SEO, this is the way to do it. And a lot of people won’t scroll down that far, so you’re at a big advantage if your ad is at the top. At Specter, we handle all of this.

Google PPC

With Google PPC, you can set up ads and the amounts you want to pay per day, and you’ll be charged when people click on your ad. This is a great way to keep in firm control of your ad spend and test what’s working. You won’t have to pay if people aren’t clicking your ad, and if they are, you can decide beforehand how much to spend. We can set this up for you and optimize it to get the best results.

Bing Ads

Bing is Microsoft’s search engine. Google may be the most popular one out there, but Bing is growing, and is lauded for its security and privacy features. Of course, we don’t want you to miss out on any potential business, so part of our strategy is getting your company and website optimized for Bing ads as well.


Since it’s the internet, we know who’s been to your website already. So we target those people with your ads. Who better to advertise to than those who already have some interest? Retargeting can be a great way to increase your conversion rate, and remind people who already may be interested to take the next step and become a customer. This is one of the angles we hit when getting your ads out to the right people. We set it up and optimize it to reach those most likely to become customers.


Video Advertising

A good video ad can stop you in your tracks– or at least mid-scroll. Video is the most powerful medium for advertisers, and a great way to attract eyes. It’s the ad version of “show us, don’t tell us.” There are many ways to create an effective video campaign for your product or service, and to get it in front of the right eyes, and it’s another powerful tool in our toolbox for getting you to the top. Make sure video advertising is part of your strategy.

Display Ads

Display ads are everywhere, and we’ve all seen our fair share, but how many really do the job? Advertising can be easy to ignore when it’s not engaging. That’s why our proprietary system keeps us up to date on what’s working. We’ll create well-designed ads that stand out online and get more visitors to your website. We have one focus, and that is on what works. Otherwise, what’s the point? We’ll make you ads that do their job!

Social Media

People spend more and more time on social media these days, so your ads should probably spend more time there, too! We create engaging, scroll-stopping ads for your website, and then use specialized targeting to reach the right customers on social media for the most effective conversion. Grab eyes where they already are, and bring them where you want them.


Quick Questionnaire

All of our projects start with a brief questionnaire. You give us a few basic details about your business.


Research & Strategy

We take your questionnaire and get you a full strategy and proposal for your project.


Execution & Results

Once the plan is set, the execution begins. Sit back and watch your business grow online.

Why Use Specter As Your Digital Advertising Partner

Almost 15 years ago now, when our competitors were telling their clients not to waste time on the internet, our founders were building Google Pay-Per-Click campaigns. One of the first campaigns we did landed two multi-million dollar contracts for a local processing company. Of course we’re not psychic, but we know how to spot trends. Even all these years later, this cutting edge and outside-the-box approach to digital advertising is what sets Specter apart. Our company may have grown, our methods may have changed, and our technology has certainly evolved with the times, but fundamentally, we’re still that same agency. We are always at the forefront of new technologies, trying to stay one step ahead of our competition in order to keep you two steps ahead of yours.

You need a company that will create easy-to-use digital ads, and ones that actually work. Sometimes you’ll find an “expert” who seems really smart. Let’s call him Ted (apologies to the real Teds). Ted shows you some impressive spreadsheets, and all the analytics and data he did. He worked hard. It looks really impressive! Except when you actually do a search for one of your keywords—your ads don’t show up! What happened, Ted??

Specter is the anti-Ted (again, we know there are many wonderful Teds out there, we’re not talking about you.) At Specter, we keep it simple and stay focused on the foundation, which is getting your business more eyeballs, and specifically the right ones. We won’t bog you down with fancy and exciting-looking presentations– we stay focused on our job, and let you do yours. We keep it streamlined and stick to what works, what gets you eyeballs. Paid advertising means you’re spending money to get those eyeballs, and our state-of-the-art software driven approach means you have the peace of mind of just watching the applications or sales come in. Our proprietary technology does the heavy lifting for you, and takes the guesswork out of the process. No spreadsheets, no analytics. Just leads.

Your ads will be expertly crafted to stand out against your competitors. Our keyword research informs our strategy, and we use platforms like Google to target people who are searching for those keywords. Your paid ads show up at the top of those results; they’ll be in the right place, at the right time, when it matters most, and when we make them, they’ll be irresistible. On Facebook, you can expect clever advertisements that get people’s attention when they’re scrolling through their newsfeed. Ads that make people wanna stop scrolling and learn more. And they’ll be expertly targeted specifically at those most likely to be interested in what you’re offering. We make ads that stand out, get clicked, and get you business.


we help readers and writers everyday.


Indispensable is one of the many words that come to mind when I describe the services Specter brings to me. I've been with them for three years and I can say without hesitation that they have made such a huge difference for me and my script consulting business. Knowledgeable, easy to talk to, responsible, supportive, diligent, extremely trustworthy. A true renaissance man in the area of web marketing and SEO

Wayne Mclean
Wayne's Movie World

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